CASE STUDY
SMSDC: CONFERENCE APP Digital transformation
First Post-COVID In Person Conference Gets Technology Boost
Southwest Minority Supplier Development Council Improves Guest Experience
social responsibility meets modern event management
It was more than 1,200 days since the last SMSDC conference gathering in 2019. Fortunately in 2023 for the SMSDC and its members, comprised of minority owned businesses and corporations, there was a call to change the event management process that included a goal of reducing annual conference book print waste by way of utilizing a custom conference event application built by Dispatch Tree.
SUMMARY
93% App Download Rate, 80% Less Waste, 500 Guest Registrations & Badges Printed, 3 Events, 1 Huge Success
Since 1973, SMSDC serves over 1,000 members as a non-profit organization in Texas, Oklahoma and New Mexico spanning many industries as a key facilitator of business relationships. The mission was to deliver a guest experience like never before and the incredibly high even app download rate shows the change from analog to digital information went great for all event planning stakeholders.
Dispatch Tree Marketing solved a recurring conference services challenge by condensing the registration, badge print and event application to an all in one experience. A large function of SMSDC is scheduling meetings between member corporate procurement buyers and potential suppliers at these matchmaking events. In past years conference organizers resorted to email and printing out physical schedules to navigate over 300 individual meetings. SMSDC guest were excited to learn about the new conference app and adapted very well once they realized the benefits.
In 2023, SMSDC event organizers and attendees were able to checkin, download the app, login and immediately review their personalized conference schedules delivering a custom user experience. Attendees utilized the full capabilities of the Dispatch Tree event design and application which in return made for smooth conference logistics before, during and after each event.
Dispatch Tree Marketing played a key roll in event planning and executing for a superior guest experience for SMSDC, get nationwide event planning and conference services at your convenience.
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