CONEXPO CASE STUDY

Zmac Transportation, a leading freight broker, partnered with Dispatch Tree for an innovative content strategy at CONEXPO – the world's premier construction trade show held every four years. Over a span of four days, both companies showcased their expertise on-site, elevating their presence in the transportation and logistics domain."

How do you get noticed in a sea of 120,000 plus people?

SUMMARY
120K CONEXPO Attendees, 800 Booth Visitors, 96 Hour Production, 20 Videos Delivered, 1 Huge Success

Recently, ZMAC Transportation, known for its innovative approach in the logistics sector, set forth a strategic marketing objective. They aimed to initiate meaningful conversations, drive demand, and foster new connections with industry experts at the prominent CONEXPO event. Recognizing the importance of networking and collaboration in the industry, ZMAC sought to leverage the event's platform to solidify its presence and forge lasting partnerships with leading professionals in the construction and logistics domain.

Dispatch Tree Marketing solved the engagement problem by crafting a one of a kind TV gameshow campaign for ZMAC. In addition, ZMAC was able to extend creative capabilities through collaboration and delivering moments that turned into internet gold. More than 50 participants celebrated and reveled over the gameshow, content strategy and loved the interactive guest experience. Video design, visuals support and production were key contributions to ZMAC's CONEXPO booth experience. 

"What is it, what does it weigh?" was born to create memorable engagement at Dispatch Tree. 

See how ZMAC created engagement in the video below.

Dispatch Tree Marketing played a key roll in content strategy planning and executing for a superior guest experience for ZMAC, get nationwide video production and conference services at your convenience. 

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