​SUMMARY
3,000 Impression, 500+ Participants Engaged, 130 Leads Captured, 2 Activation Days, 1 Awesome Experience

Overview
Dispatch Tree Marketing partnered with Famous Dave’s Bar-B-Que at the World Food Championships 2025 in Indianapolis to deliver a fun and engaging fan experience through interactive gameplay and a custom-branded photo opportunity. The activation invited attendees to “Toss the Sauce” — a lighthearted competition designed to immerse guests in Famous Dave’s signature flavor and flair, while seamlessly collecting lead data and driving brand engagement.

Famous Dave’s sought a way to stand out among hundreds of food brands competing for attention during the nation’s largest culinary event. The goal was to design a guest experience that:

• Encouraged playful participation and memorable brand interaction
• Collected quality leads through an integrated digital opt-in
• Provided measurable results and media-ready moments
• Could be easily set up and adjusted for weather or location changes

What We Delivered
​
Dispatch Tree delivered an end-to-end experiential activation including:

• “Toss the Sauce” Game: A branded toss challenge encouraging friendly competition with giveaways and leaderboard-style engagement.
• Branded Photo Booth Experience: Guests captured fun, sharable moments and received digital takeaways via SMS and email.
• Data Capture + Analytics: Integrated lead form and consent-based opt-in system to collect usable marketing data for post-event outreach.
• ​Onsite Staffing & Prize Management: Dispatch Tree managed setup, teardown, guest interaction, and 100% distribution of branded giveaways.
• Services: Experiential Production, Gamification, Event WiFi, Branded Photo Activation, Data Capture

Impact
The “Toss the Sauce” activation proved that even a simple, well-branded game can create a powerful connection between guests and the brand. Over 350 total participants engaged in social media sharing generating buzz, smiles, and meaningful brand data. By integrating WiFi, gamification and photo-driven experience, Dispatch Tree successfully turned casual attendees into brand advocates standing in line happily waiting their turn to share an authentic moment with Famous Dave's. 

Is your company ready to experience Dispatch Tree event innovation? Check out our Field Marketing Services.

​Drop us your contact information or contact [email protected] to get a custom activation quote.